The executional framework is the:
A) key idea or ideas that an advertisement is to convey
B) key element in an advertisement that taps into or activates a consumer's personal value system
C) design of the advertisement that attracts attention or presents information
D) theme that explains how the message will be delivered in an advertisement
Correct Answer:
Verified
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A) key idea
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Q87: An advertising appeal is the:
A) key idea
Q88: The key idea or ideas contained in
Q89: The device used to deliver a message
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Q91: The element of an advertisement that taps
Q222: A "left-brain" advertisement is oriented towards emotion
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