The first step of an advertising management program is to:
A) review the role of advertising in the IMC effort
B) select an in-house or external advertising agency
C) develop an advertising campaign management strategy
D) prepare a creative brief
Correct Answer:
Verified
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Q81: The leverage point is the:
A) key idea
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Q86: The executional framework is the:
A) key idea
Q87: An advertising appeal is the:
A) key idea
Q88: The key idea or ideas contained in
Q89: The device used to deliver a message
Q90: A "left-brain" advertisement is logical, factual, and
Q222: A "left-brain" advertisement is oriented towards emotion
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