From the list below, the task that is most likely to be a part of the reference request step in selecting an ad agency is:

Question

Quizplus · Accepted Answer

The reference request step involves studying the firm's client retention rate to get an understanding of how satisfied their previous clients were with their services. This information can help in making an informed decision about whether to hire the agency or not. Studying past media purchases and conducting a shootout are typically part of the evaluation and selection steps, while offering the contract is the final step after the decision has been made.

From the List Below, the Task That Is Most Likely