In terms of an advertising agency selection process, a shootout includes viewing:

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A shootout in an advertising agency selection process typically involves a presentation of creative pitches by competing agencies, with the goal of demonstrating their creativity and ability to meet the client's needs. While goal setting processes, selection criteria, and references are important factors in the overall selection process, they are typically evaluated separately from the shootout.

In Terms of an Advertising Agency Selection Process, a Shootout