The two primary approaches used in advertising research include:

Question

Quizplus · Accepted Answer

The two primary approaches used in advertising research are product-specific and consumer-oriented research. Product-specific research looks at the features and benefits of a particular product, while consumer-oriented research focuses on understanding the target audience and their preferences, behaviors, and attitudes towards the product or brand. The other answer options do not accurately reflect the two primary approaches used in advertising research.

The Two Primary Approaches Used in Advertising Research Include