The person who develops and produces the actual advertisement is the:

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The creative is responsible for developing and producing the actual advertisement, whether it be a print ad, television commercial, or digital banner. They are the ones who come up with the concept, write the copy, design the visuals, and oversee the production process. The account executive is responsible for managing the client relationship, the account planner conducts research and helps guide strategy, and the media planner determines the best channels for distributing the advertisement.

The Person Who Develops and Produces the Actual Advertisement Is