When conducting qualitative research during advertising research, each of the following perspectives are typically used, except:

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Qualitative research typically does not involve statistical analysis, so statistics is not typically used as a perspective in this type of research. Anthropology, sociology, and psychology are commonly used perspectives in qualitative research, as they allow researchers to gather insights into the attitudes, beliefs, and behaviors of target consumers.

When Conducting Qualitative Research During Advertising Research, Each of the Following