Using anthropological methods for advertising research typically includes:

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Anthropological methods for advertising research typically include direct observation of consumer behavior and cultural practices in order to gain insight into how advertising messages are received and interpreted within a particular cultural context. While statistical analysis and secondary research may also be used in this process, they are not specifically anthropological approaches. Sociological study, while related, focuses more broadly on social structures and institutions rather than specific cultural practices and meanings associated with advertising.

Using Anthropological Methods for Advertising Research Typically Includes