Predicting consumer behavior by concentrating on the motives of purchasing involves using a(n):

Question

Quizplus · Accepted Answer

The study of motives of purchasing relates to psychological factors such as beliefs, desires, attitudes, emotions, and personality traits, which influence consumer behavior. Therefore, the approach used in predicting consumer behavior by concentrating on the motives of purchasing is a psychological approach.

Predicting Consumer Behavior by Concentrating on the Motives of Purchasing