In terms of advertising budget distribution, a flighting campaign is best suited to products with:

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Flighting campaigns involve alternating periods of intense advertising with periods of no advertising. This strategy is best suited for products with one key peak season and an off-season, as it allows the company to focus its advertising efforts during the peak season and conserve budget during the off-season. This is particularly useful for products that experience significant fluctuations in demand throughout the year.

In Terms of Advertising Budget Distribution, a Flighting Campaign Is