Which company is most likely going to use a continuous campaign schedule of advertising?

Question

Quizplus · Accepted Answer

A furniture manufacturer is most likely to use a continuous campaign schedule of advertising because furniture is a high-involvement purchase, and consumers often take time to research and compare options before making a purchase. A continuous campaign schedule can keep the brand top-of-mind for consumers during this decision-making process.

Which Company Is Most Likely Going to Use a Continuous