Based on the hierarchy of effects model, cognitive-oriented advertisements are superior in developing brand awareness, brand knowledge, and brand preference.
Correct Answer:
Verified
Q5: In a means-end chain, the message should
Q6: Preference follows awareness, knowledge, and liking in
Q7: The attitude sequence of cognitive → conative
Q9: The final stage in the hierarchy of
Q10: Before a person develops liking for a
Q13: Based on the hierarchy of effects model,
Q29: The hierarchy of effects model aids in
Q34: The hierarchy of effects model helps to
Q36: Liking follows awareness and knowledge in the
Q38: Conviction follows liking and preference in the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents