Based on the hierarchy of effects model, conative-oriented advertisements are superior in facilitating product purchases and other consumer actions.

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that advertising should target three stages for consumers: cognitive (thinking), affective (feeling), and conative (doing). The conative stage is focused on influencing consumer behavior or actions, such as purchasing the product. Therefore, conative-oriented advertisements are superior in facilitating product purchases and other consumer actions.

Based on the Hierarchy of Effects Model, Conative-Oriented Advertisements Are