A message is more likely to be effective when it has both visual and verbal elements, because these components will be dual-coded into the person's memory.

Question

Quizplus · Accepted Answer

When a message is presented with both visual and verbal elements, it is more likely to be encoded into the brain by two different channels, increasing the chances of retaining the information. This is known as the dual-coding theory, which suggests that information presented in both verbal and visual formats are processed simultaneously and stored as being more memorable.

A Message Is More Likely to Be Effective When It