
Abstract pictures instill higher levels of recall than concrete pictures because of the dual-coding process that occurs with abstract pictures whereby the image is stored in the brain as both a visual and a verbal representation.
Correct Answer:
Verified
Q50: Means-end theory provides the basis of the
Q51: To achieve brand loyalty, advertisers must address
Q52: The attitude sequence of cognitive → conative
Q53: The final stage in the hierarchy of
Q54: MECCAS stand for Means-End Conceptualization of Components
Q56: In a means-end chain, the message should
Q57: Visual elements in an advertisement can be
Q58: The major benefit of the hierarchy of
Q59: Verbal or written content of an ad
Q60: Based on the concepts present in the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents