Based on the concepts present in the hierarchy of effects model, conative-oriented advertisements are superior in facilitating product purchases and other consumer actions.

Question

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Conative-oriented advertisements are designed to encourage and facilitate consumer actions, such as making a purchase. According to the hierarchy of effects model, the conative stage is the stage where consumer behavior is influenced and actions are taken. Therefore, conative-oriented advertisements are more effective in prompting consumer actions compared to other types of advertisements.

Based on the Concepts Present in the Hierarchy of Effects