
Visual elements in an advertisement can be stored in the brain as both pictures and words.
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Q52: The attitude sequence of cognitive → conative
Q53: The final stage in the hierarchy of
Q54: MECCAS stand for Means-End Conceptualization of Components
Q55: Abstract pictures instill higher levels of recall
Q56: In a means-end chain, the message should
Q58: The major benefit of the hierarchy of
Q59: Verbal or written content of an ad
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Q61: Name the components of the hierarchy of
Q62: The early effects of an advertising campaign
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