Print media offer the best outlets for rational appeals.
Correct Answer:
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Q13: In the hierarchy of effects model, preference
Q20: The final step of the hierarchy of
Q90: Rational appeals are most effective when consumers
Q96: Most creatives view emotional advertising as the
Q99: Visual and peripheral cues are important in
Q100: Which immediately follows awareness in the hierarchy
Q166: In terms of music used in advertisements,
Q167: A rational appeal is closely tied to
Q176: The primary benefit of using a well-known
Q196: The underlying principle for using more emotional
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