Which immediately follows awareness and knowledge in the hierarchy of effects model?
A) the purchase
B) liking
C) preference
D) conviction

Question

Quizplus · Accepted Answer

Liking immediately follows awareness and knowledge in the hierarchy of effects model. After becoming aware and knowledgeable about a product or service, consumers develop a liking or preference for it, which can then lead to conviction and ultimately, the purchase.

Which Immediately Follows Awareness and Knowledge in the Hierarchy of Effects