Humor causes consumers to watch, laugh, and, most important:
A) make a purchase
B) tell their friends
C) remember
D) tune out other messages

Question

Quizplus · Accepted Answer

The most important thing humor does for consumers is make them remember the message. While it may also lead to purchases or word-of-mouth recommendations, the primary benefit is increasing retention of the brand or product being advertised.

Humor Causes Consumers to Watch, Laugh, And, Most Important