Research indicates that humor will:
A) get a person's attention, but adversely affects recall of the product's benefits
B) get a person's attention, but interferes with brand recall
C) cut through clutter if the humor is tied closely to the product's attributes
D) elevate a person's mood, which will then be transferred to the product being advertised

Question

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The Answer of Research indicates that humor will:
A) get a person's attention, but adversely affects recall of the product's benefits
B) get a person's attention, but interferes with brand recall
C) cut through clutter if the humor is tied closely to the product's attributes
D) elevate a person's mood, which will then be transferred to the product being advertised

Research Indicates That Humor Will