Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:
A) the decrease in the use of fear advertising tactics
B) the ineffectiveness of rational advertising tactics
C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
D) the need to reach female audiences, who do most of the buying in the household

Question

Quizplus · Accepted Answer

The use of "regular person" models in advertisements is a response to criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body. By using "regular person" models, companies are attempting to showcase diverse body types and promote body positivity. This approach is intended to resonate with consumers who may feel alienated by traditional advertising tactics that feature only thin, conventionally attractive models.

Using "Regular Person" Models in Advertisements Are Being Used by Companies