Which type of appeal closely follows the steps in the hierarchy of effects model?
A) sexual
B) emotional
C) rational
D) scarcity

Question

Quizplus · Accepted Answer

The hierarchy of effects model follows the steps of awareness, knowledge, liking, preference, conviction, and purchase, and rational appeals often provide information and logic to persuade the audience. They guide consumers through the decision-making process using facts, statistics, and reasoning to help them make informed choices. Therefore, rational appeals align closely with the steps in the hierarchy of effects model.

Which Type of Appeal Closely Follows the Steps in the Hierarchy