Using songs from popular musicians is:
A)popular because musicians seek greater exposure of their songs.
B)popular because the affinity for the song often transfers to the product.
C)not popular because the songs typically overwhelm the message.
D)not popular because people remember the musician and the song, not the message.

Question

Quizplus · Accepted Answer

Using songs from popular musicians is popular because the affinity for the song often transfers to the product. This can increase brand recognition and customer engagement.

Using Songs from Popular Musicians Is