Affective message strategies are designed to invoke feelings and emotions and match them to a good, service, or company.

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Affective message strategies are specifically designed to elicit emotions from consumers and connect them to a product or brand. This is achieved through the use of various tactics such as storytelling, humor, nostalgia, and empathy. Affective messages can be particularly effective in creating positive associations and building brand loyalty.

Affective Message Strategies Are Designed to Invoke Feelings and Emotions