In terms of the relationship between message strategies and the hierarchy of effects model, cognitive message strategies are best suited to develop awareness and knowledge about a particular product or brand.

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Cognitive message strategies focus on providing information and developing knowledge, which is the primary goal of the awareness and knowledge stage in the hierarchy of effects model. Therefore, cognitive message strategies are best suited to develop awareness and knowledge about a particular product or brand.

In Terms of the Relationship Between Message Strategies and the Hierarchy