For some products, affective ads are an effective approach because there are no real tangible differences among the brands.

Name: For some products, affective ads are an effective approach because there are no real tangible differences among the brands.
Brand: Quizplus
Rating: 5.0 (29 reviews)

Question

Quizplus · Accepted Answer

Affective ads can appeal to emotions and create a positive association with a brand even if there are no significant differences in the actual products. This can create loyalty and preference among consumers.

For Some Products, Affective Ads Are an Effective Approach Because