Of the following executional frameworks, which is least likely to be used in business-to-business ads?
A) authoritative
B) informative
C) fantasy
D) testimonials

Question

Quizplus · Accepted Answer

Fantasy executional framework is least likely to be used in business-to-business ads as it is more suitable for consumer ads where emotions and imagination play a major role in persuading the audience. Business customers usually make decisions based on logic and practicality rather than emotions and fantasy. Other executional frameworks such as authoritative, informative, and testimonials are more suitable for business-to-business ads as they provide more factual information and data-driven arguments to persuade the audience.

Of the Following Executional Frameworks, Which Is Least Likely to Be