The manner in which an advertising appeal is presented is a(n):
A) humor methodology
B) rational approach
C) conative message strategy
D) executional framework

Question

Quizplus · Accepted Answer

The manner in which an advertising appeal is presented is referred to as the executional framework. The executional framework includes elements such as tone, format, style, and technique used to convey the message to the target audience. A, B and C are not correct as they refer to different aspects of advertising appeals.

The Manner in Which an Advertising Appeal Is Presented Is