In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the:
A) awareness and knowledge stages
B) liking, preference, and conviction stages
C) actual purchase stage
D) awareness stage

Question

Quizplus · Accepted Answer

Conative message strategies are focused on encouraging consumers to take action, such as making a purchase. Therefore, they are most closely tied to the actual purchase stage in the hierarchy of effects model.

In Terms of the Hierarchy of Effects Model, Conative Message