In terms of the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s)?
A) awareness and knowledge
B) liking, preference, and conviction
C) actual purchase
D) awareness and liking

Question

Quizplus · Accepted Answer

Affective message strategies are designed to evoke emotions and feelings in the audience, which can lead to increased liking, preference, and conviction towards a product or brand. Therefore, these strategies are most closely tied to the liking, preference, and conviction stage in the hierarchy of effects model.

In Terms of the Hierarchy of Effects Model, Affective Message