A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?
A) slice-of-life
B) dramatization
C) testimonial
D) expert authority

Question

Quizplus · Accepted Answer

The slice-of-life executional framework typically presents a relatable scenario where a problem is encountered, followed by an interaction that leads to a solution provided by the product or service being advertised.

A Business-To-Business Ad Featuring a Routine Business Experience, a Problem