Using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategies to use would be:
A) affective
B) cognitive
C) conative
D) corporate

Question

Quizplus · Accepted Answer

Affective strategies are designed to create emotional connections and develop a preference or conviction for a brand, aligning with the goal of building conviction in the hierarchy of effects model.

Using the Hierarchy of Effects Model to Develop Conviction for a Particular