Which conative message strategy is linked to impulse buys?
A) unique selling proposition
B) resonance
C) action-inducing
D) promotional support

Question

Quizplus · Accepted Answer

The action-inducing message strategy is best linked to impulse buys as it is designed to encourage immediate action from the consumer, such as making a purchase. Impulse buys are often fueled by emotions and a sense of urgency, which this strategy leverages to drive sales.

Which Conative Message Strategy Is Linked to Impulse Buys