Which type of message strategy attempts to elicit powerful emotions that eventually lead to product recall and choice?
A) generic
B) cognitive
C) emotional
D) preemptive

Question

Quizplus · Accepted Answer

The emotional message strategy attempts to elicit powerful emotions such as joy, excitement, or even fear that eventually lead to product recall and choice. This strategy tries to create a connection between the consumer and the product by tapping into their emotions.

Which Type of Message Strategy Attempts to Elicit Powerful Emotions