In developing comparative ads, which of the following tends to work the best?
A) comparing a low-market share brand to another low-market share brand
B) comparing a low-market share brand to a market leader
C) comparing a market leader to a low-market share brand
D) comparing a market leader to another market leader

Question

Quizplus · Accepted Answer

Comparing a low-market share brand to a market leader can be effective because it highlights the strengths of the lesser-known brand against a well-established competitor, potentially increasing its credibility and consumer interest.

In Developing Comparative Ads, Which of the Following Tends to Work