Which type of spokesperson is most likely to have all five source characteristics?
A) a celebrity
B) a typical person
C) an expert
D) a CEO

Name: Which type of spokesperson is most likely to have all five source characteristics? A) a celebrity B) a typical person C) an expert D) a CEO
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Question

Quizplus · Accepted Answer

Celebrities are often perceived to have all five source characteristics: attractiveness, trustworthiness, expertise, similarity, and familiarity, making them effective spokespersons.

Which Type of Spokesperson Is Most Likely to Have All