Of the following types of celebrity endorsements, the one that would have the greatest level of credibility would be:
A) celebrity endorsing a brand in a television show
B) celebrity voice-over in a radio ad
C) an unpaid celebrity speaking on behalf of some charity or nonprofit organization
D) a dead-person endorsement of a particular brand

Question

Quizplus · Accepted Answer

An unpaid celebrity speaking on behalf of a charity or nonprofit organization would have the greatest level of credibility because they are not personally benefiting from the endorsement and are using their influence for a noble cause. This shows that they genuinely believe in the cause and are not just being paid to say positive things about the organization.

Of the Following Types of Celebrity Endorsements, the One That