A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:
A) enhance the product's brand equity
B) enhance consumers' emotional bonds with the product
C) aid in the establishment of a "personality" for a brand
D) all of the above

Question

Quizplus · Accepted Answer

All of the above options are correct. Celebrity endorsement can enhance a product's brand equity by associating it with the celebrity's positive image, influence consumers' emotional connection to the product, and aid in shaping a brand's personality by leveraging the celebrity's persona.

A Celebrity Endorser Is Used in Advertisements Because His or Her