A danger of using celebrities as spokespersons is that their endorsement of too many products tarnishes:
A) credibility
B) likeability
C) expertise
D) attractiveness

Question

Quizplus · Accepted Answer

The credibility of a celebrity spokesperson can be damaged if they endorse too many products, leading consumers to question their sincerity in recommending a particular product.

A Danger of Using Celebrities as Spokespersons Is That Their