An ad that is targeted toward stay-at-home wives, which begins with this phrase, "Since I stopped working, I have more time for my kids," is emphasizing:
A) likeability
B) similarity
C) consistency
D) continuity

Question

Quizplus · Accepted Answer

The ad emphasizes similarity by relating to the experiences and feelings of stay-at-home wives, suggesting shared experiences and values.

An Ad That Is Targeted Toward Stay-At-Home Wives, Which Begins