A media strategy is the process of analyzing and choosing media for an advertising and promotions campaign.

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A media strategy involves selecting the most effective channels and platforms to reach a target audience with advertising and promotional messages. This process includes researching and evaluating various media options, such as television, radio, newspapers, magazines, social media, and digital advertising. Based on the analysis, marketers can determine which channels will best meet their campaign objectives and help maximize the impact of their messaging.

A Media Strategy Is the Process of Analyzing and Choosing