Gross rating points are a measure of the impact or intensity of a media plan.

Name: Gross rating points are a measure of the impact or intensity of a media plan.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

Gross rating points are indeed a measure of the impact or intensity of a media plan. GRPs are calculated by multiplying the reach (percentage of the target audience exposed to the ad) by the frequency (number of times the ad is shown to the target audience) of the ad placement. It is a widely-used metric in media planning and buying.

Gross Rating Points Are a Measure of the Impact or Intensity