A pulsating budget schedule means there is a level pulse of advertisements shown all year.
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Q24: CPRP stands for cost per rating point,
Q25: Gross rating points are a measure of
Q27: If it costs $300,000 to place an
Q29: The number of cumulative exposures achieved in
Q31: Reach and frequency are, in essence, the
Q33: A pulsating budget plan of advertising for
Q90: If 100,000 people are exposed to an
Q92: Continuity is the exposure pattern or schedule
Q94: Rating points are a measure of the
Q119: The three-exposure hypothesis suggests that consumers have
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