A pulsating budget plan of advertising for a perfume would have ads just during specific times of the year, with none during the remainder of the year.

Question

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A pulsating budget plan of advertising for a perfume would involve alternating periods of heavy advertising and complete cessation of advertising. This is done to create a sense of scarcity and urgency by limiting the supply of advertising to certain times of the year.

A Pulsating Budget Plan of Advertising for a Perfume Would