Rating points are a measure of the impact or intensity of a media plan.
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Q89: The three-exposure hypothesis suggests that:
A)ads in three
Q90: If 100,000 people are exposed to an
Q91: Define reach, frequency, continuity, and gross impressions.
Q92: Continuity is the exposure pattern or schedule
Q93: Intrusion value is:
A)the ability of an ad
Q95: A pulsating schedule for advertising a lawn
Q96: CPRP stands for cost per rating point
Q97: The traditional three-exposure hypothesis is based on:
A)selective
Q98: A flighting, or discontinuous, schedule for a
Q99: Recency theory suggests that a member in
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