Recency theory suggests that a member in a buying center who is prepared to purchase a copier has:

Question

Quizplus · Accepted Answer

Recency theory posits that individuals are more likely to remember and be influenced by advertisements they see closer to the time of decision-making. Therefore, a member prepared to purchase a copier would exhibit selective attention to copier ads, paying more attention to them as the purchase decision approaches.

Recency Theory Suggests That a Member in a Buying Center