In the business-to-business arena, applying recency theory means that ads should appear in a number of outlets rather than a series of ads in one trade journal.

Question

Quizplus · Accepted Answer

Recency theory suggests that it is more effective to have frequent exposure of ads to the target audience rather than a series of ads in one outlet. Thus, in the business-to-business arena, it is better to have ads appearing in multiple outlets with regular frequency.

In the Business-To-Business Arena, Applying Recency Theory Means That Ads