Recency theory suggests that in terms of media strategy it is better to maximize frequency rather than reach.

Name: Recency theory suggests that in terms of media strategy it is better to maximize frequency rather than reach.
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Question

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Recency theory suggests that advertising will have more impact when it is closer to the time of purchase decision, emphasizing the importance of reaching consumers at the right time over simply increasing the frequency of ads.

Recency Theory Suggests That in Terms of Media Strategy It