The number of times a target audience must be exposed to a message to achieve a particular objective is called:

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The number of times a target audience must be exposed to a message to achieve a particular objective is referred to as effective frequency. Options A (gross rating points) and D (opportunities to see) are related to the measurement of audience size and do not directly address the concept of message exposure frequency. Option B (effective reach) refers to the percentage or number of the target audience that has been exposed to the message at least once, but it does not provide information about the specific number of exposures needed to achieve a particular objective.

The Number of Times a Target Audience Must Be Exposed